Dyste Business Development



Duties and Responsibilities
  • In collaboration with entertainment industry professionals created a film and television production studio on the Central Coast of California
  • Developed the company’s strategy and business plan<
  • Responsible for all financial activity including accounting, loan management, lines-of-credit, investments, and cash flow
  • Established policies and procedures for the operation of the company
  • Develop strategic alliances with service providers and companies with complementary technologies and services
  • Sold interest in the business in 2003
Achievements
  • Created "Rockin on the Porch with Louie Ortega" a half hour talk show hosted by Grammy winner Louie Ortega
  • Brought Gadget Grrl to the screen
  • Convinced Mid-State Bank to shoot local ads on higher budget film and we created an award winning series of ads. Heritage Oaks Bank soon followed suit with another big budget and award winning ad.
  • Worked with Apple and Jon Anderson of the band Yes on a project involving the creation of interactive sight and sound for Jon's solo performances


Dissappointments
  • 911 had an immediate impact on our business in that we had airline tickets for 9-12 to fly to NAB in Florida to promote "Gadget Grrl." Needless to say we did not make it to Florida and the advertising market tanked in the aftermath. It put the company up against the ropes.
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Contact: fred at dystebizdev dot com

Dyste Business Development (C) 2000-2008